Animating Life

It’s not too often anymore that we stop and really engage in a commercial. So we were pleasantly surprised when we saw Chipotle’s latest. Not only did it have Willie Nelson singing a great cover of Coldplay’s “The Scientist”, the stylized and whimsical presentation of our manufactured and pumped-up meat industry had us scrambling to watch it again. Irish graphic designer turned animator Johnny Kelly was the brain behind this great piece.

A couple years ago we watched the documentary Food Inc. which gave us a quick snapshot of just how monopolized and manipulated our food is. Thanks to Chipotle for reminding us that what we put into our bodies is worth thinking about everyday.

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