Challenge: Point vs Pro | Why Do You Need A Professional Photographer Anyway?

We’ve gotten a few photo shoots under our belt since the start of the company and we have to say, we’re pretty happy with the results. From food to portraits, we’ve been able to offer a variety of takes on what the client wants while injecting our own flavor into things. Thing is, there’s still some apprehension from time to time about what it is we do, why we do it and if it’s truly that different than just picking up a camera and taking a point and shoot photo. The answer is “yes!” We don’t strive for just good enough, we want exceptional. See for yourself.

People may not always be able to voice what it is about the photo that doesn’t seem quite right until they see a proper example of how it should be done. You’re probably wondering what we shot with and why there’s such a drastic difference. The shot on the left was taken with our trusty Nikon Coolpix S4100. It’s a great camera for fun, social gatherings. But if you’re a business owner wondering why your mailers aren’t getting response or why you can’t achieve the results as we did on the right, it’s because we pack and bring an entire studio with us.

Although a point and shoot camera is good for documentation it only offers one light source from a fixed point. For the professional shots, items were lit from the side with the assistance of white bounce cards to fill and highlight, making the item more robust. Every aspect of the shoot is in a controlled environment, much like the food campaign we shot a couple weeks ago. If you’ve ever wondered about professional photography, we’re happy to answer your questions.

We look forward to working with you.

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2 thoughts on “Challenge: Point vs Pro | Why Do You Need A Professional Photographer Anyway?

  1. boysfather says:

    A picture is worth ……

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